Tips on How to Retain Massage Therapy Clients
Retaining clients is crucial for a successful massage therapy career. For one thing, it’s far more cost effective to book additional appointments with current clients than it is to earning new clients. This is true across all industries. Client loyalty expert Fred Reichheld estimates that a 5% boost in customer retention will increase profits by 25%, and overall growth by 100% across all businesses. Moreover, [...]
Massage Therapy Modalities: Introducing Thai Massage
Thai massage, known as Nuad Bo Rarn or “ancient massage” in Thai, is a unique massage modality that has only been available in the United States for about fifteen years. However, its rich history in Thailand stretches back over 2,000 years. In a traditional Thai massage, the client lies on a mat on the floor, while the therapist uses his or her knees, feet, elbows, [...]
Insurance Billing for Massage Therapists: Accepting Personal Injury Protection (PIP) Payments
All LMTs who attended an Oregon massage school should be aware of PIP (Personal Injury Protection) payments. Last month we covered the basics of insurance billing for massage therapists. In this post we discuss one particular form of insurance billing, mandated by Oregon law for those who have been in a car accident. Introduction to PIP Billing for Massage Therapists Oregon legislation requires automobile insurance [...]
Preparing for Tax Season: Organization Strategies for LMTs
The new year is right around the corner—meaning that massage therapy documents should be lined up, ready for entry into tax forms. Few LMTs would claim that taxes are fun—but they don’t have to be terrifying, if you have your materials organized well. Preparation is the name of the game here. Don’t put off gathering your documents until the last minute. Procrastination will only make [...]
Massage During the Holidays: Why It’s Important, and How to Make it Happen
The holiday season is full of good cheer, good company, and, unfortunately, stress. Just as the darkest time of the year arrives, so does the holiday frenzy of shopping for presents and wrapping up year-end details. As our bodies yearn for extra rest, our culture directs us toward more activity. Massage is the perfect tool for staying healthy throughout the holiday season. But it’s not [...]
Insurance Reimbursement: Risks & Benefits for Massage Therapists
As the new year dawns, many massage therapists are thinking about how to boost business in 2015. Some may be brainstorming new marketing tactics. Others may aim to increase bookings among current clients. However, many LMTs overlook an entire segment of massage clients. We’re talking about insurance reimbursement, in which therapists’ massage services are offset by clients’ insurance benefits. As one of the leading massage [...]
Tips on How to Retain Massage Therapy Clients
Retaining clients is crucial for a successful massage therapy career. For one thing, it’s far more cost effective to book additional appointments with current clients than it is to earning new clients. This is true across all industries. Client loyalty expert Fred Reichheld estimates that a 5% boost in customer retention will increase profits by 25%, and overall growth by 100% across all businesses. Moreover, [...]
Massage Therapy Modalities: Introducing Thai Massage
Thai massage, known as Nuad Bo Rarn or “ancient massage” in Thai, is a unique massage modality that has only been available in the United States for about fifteen years. However, its rich history in Thailand stretches back over 2,000 years. In a traditional Thai massage, the client lies on a mat on the floor, while the therapist uses his or her knees, feet, elbows, [...]
Insurance Billing for Massage Therapists: Accepting Personal Injury Protection (PIP) Payments
All LMTs who attended an Oregon massage school should be aware of PIP (Personal Injury Protection) payments. Last month we covered the basics of insurance billing for massage therapists. In this post we discuss one particular form of insurance billing, mandated by Oregon law for those who have been in a car accident. Introduction to PIP Billing for Massage Therapists Oregon legislation requires automobile insurance [...]
Preparing for Tax Season: Organization Strategies for LMTs
The new year is right around the corner—meaning that massage therapy documents should be lined up, ready for entry into tax forms. Few LMTs would claim that taxes are fun—but they don’t have to be terrifying, if you have your materials organized well. Preparation is the name of the game here. Don’t put off gathering your documents until the last minute. Procrastination will only make [...]
Massage During the Holidays: Why It’s Important, and How to Make it Happen
The holiday season is full of good cheer, good company, and, unfortunately, stress. Just as the darkest time of the year arrives, so does the holiday frenzy of shopping for presents and wrapping up year-end details. As our bodies yearn for extra rest, our culture directs us toward more activity. Massage is the perfect tool for staying healthy throughout the holiday season. But it’s not [...]
Insurance Reimbursement: Risks & Benefits for Massage Therapists
As the new year dawns, many massage therapists are thinking about how to boost business in 2015. Some may be brainstorming new marketing tactics. Others may aim to increase bookings among current clients. However, many LMTs overlook an entire segment of massage clients. We’re talking about insurance reimbursement, in which therapists’ massage services are offset by clients’ insurance benefits. As one of the leading massage [...]