Corona fatigue is hitting many Americans, and who can blame them? With nearly a full year of lock-downs and quarantines, it is normal to feel sick of mask wearing, social distancing, and other safety precautions. Throw in the fact that many still await vaccines, and it’s no surprise that people are tempted to relax pandemic boundaries. Yet health officials tell us the virus rages on, with nearly two thousand Americans dying every day from COVID-related illnesses, and new COVID variants found in the UK, Brazil, and South Africa. The bottom line? It’s still not time to let down your […]
The Coronavirus pandemic has redefined many aspects of massage therapy, including client communication. Excellent communication is not only a good idea for your massage business—it’s now a requirement for all massage therapist clinics under COVID-19 restrictions. As we explained in last month’s post, “How to Safely Practice Massage Therapy in Coronavirus Times,” the state of Oregon requires clinics to ask screener questions before massage therapy appointments.
At our student clinic of massage, Portland clients receive and reply to these screener questions via email. For optimized safety, we have eliminated all paper forms. Post-massage, clients provide feedback via email as well. Developing […]
CBD is a buzzword the modern massage industry. Indeed, as cannabis is legalized in more states, multiple trades are considering how the addition of CBD and cannabis products can add value. Is CBD massage a novelty that will soon fade? Or can today’s LMTs expect CBD massage to become commonplace? Today we’re reviewing the current research on CBD, particularly on how CBD can reduce inflammation. Our hope is to keep LMTs and massage clients informed on why CBD massage is appealing, how it works, and why you might want to consider adding it to your next massage session. We begin with […]
In celebration of this day, East West College will be offering 50% off future student massage appointments booked on Tuesday, March 20th, 2018.
In support of Global Massage Makes Me Happy Day on March 20th, 2018, East West College of the Healing Arts will be offering a special promotion for their massage clinic. Future student massages booked on the day of March 20th will be 50% off – regularly $30, now just $15!
The world will celebrate the positive impact of massage therapy on Tuesday, March 20th, 2018. The Massage Makes Me Happy Initiative, in partnership with the Global Wellness Institute, aims to celebrate the healing powers of massage therapy and promote its benefits through research, education, advocacy and global awareness. March 20th is also recognized by the United Nations as the International Day of Happiness.
Last month we introduced how massage therapy can help individuals who are drug dependent stay present in their bodies, rather than disassociating to the negative body outcomes of their substance of choice. We also discussed how massage therapy can break the cycle of stress and sleeplessness so common among the substance dependent, by encouraging deep relaxation and releasing serotonin, dopamine, and other feel-good hormones throughout the body. Those who abuse substances often rely on drugs to experience pleasure; massage, in contrast, helps people experience their bodies’ natural pleasure pathways. Today we’re continuing the conversation by taking a special look at how […]
Staff Profile: Robyn Baehler, Alumni Services Coordinator and Sports Massage Therapist at the Track & Field Olympic Trials
A massage therapist career can take you in whatever direction you wish. For East West College grad Robyn Baehler, sports massage therapy specialization lead her to treat athletes at the 2016 U.S. Olympic Track and Field Trials in Eugene this past July. Now, Robyn is also working in our Oregon massage school as our Alumni Services Coordinator and has a chance to help tomorrow’s LMTs find work after graduation. Today we’re delighted to share the story of Robyn’s connection to the massage world and working with athletes, including how she ended up providing massage to world-class running stars. Robyn also provides […]
According to a survey by the National Institute on Drug Abuse, about 24.6 million Americans, or 9.4% of the population, used an illicit drug in the past month. The National Institute on Drug Abuse (NIDA) has stated that addiction impacts nearly half of American families. Illegal drugs, alcohol, and cigarettes cost the U.S. over half a trillion dollars annually, in the form of health care costs, accidents, criminal activity, and education special services. Clearly, addiction is an issue worthy of our national attention, and a worthwhile focus for any healthcare professional, including massage therapists.
Picture this: you’re getting ready to run a 5k, you see a massage table set up, and next to it the massage therapist offering a, what you say, a “free massage!?” But wait. There are no lines? How could this be?
As a massage therapist, one of my main goals is to support optimum performance for athletes. Often, I set up my massage table at local runs. One thing I’ve consistently noticed is that far fewer people take advantage of massage prior to the run […]
Upon graduating from our Portland massage therapist school, newly hatched LMTs are excited to get to work! Many decide to strike out on their own as independent business owners. However, there’s plenty to consider when launching a new business, including potential legal snafus. This article reviews a few legal considerations for massage therapists, including contracts, choosing your business entity, and protecting intellectual property. Read on to learn how to avoid some common legal pitfalls in the massage therapy profession.