East West College of the Healing Arts

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So far East West College of the Healing Arts has created 186 blog entries.

Massage Modalities: Neuromuscular Therapy

2019-02-28T16:53:27-08:00February 27th, 2018|

Neuromuscular Therapy: A Basic Definition

NMT practitioners use deep tissue massage techniques such as digital pressure and friction to release muscular trigger points. Trigger points are pea-sized restrictions in muscular tissue. Repetitive motion, injury, stress, and poor posture are some causes of trigger points. In these areas, circulation is restricted, meaning that nutrient delivery and cellular waste are limited. Through Neuromuscular Therapy and other massage modalities, Portland massage therapists can often alleviate lingering pain, weakness, and fatigue.

Neuromuscular therapy doesn’t just consider issues in soft tissue, but rather examines multiple levels of the problem—not just where it manifests as a sensation, but also […]

Interview With Alumni Kevin Faris

2019-02-28T16:54:11-08:00February 22nd, 2018|

Will you please introduce yourself?

My name is Kevin Faris I graduated from East West in October 2013

What drew you to massage therapy?

The Thing that drew me to massage was an old construction injury. I had some treatments and it was the most helpful thing.

Why did you select East West College?

I found East West by chance. I was searching good massage schools around the area and I knew some LMT’s and they said East West is the best.

Since graduation what has been your biggest professional challenge? How were you able to overcome it?

Since I have graduated from school my biggest professional challenge […]

Alumni Interview Mary Tindall

2019-02-28T16:54:47-08:00January 25th, 2018|

Will you please introduce yourself?

I’m Mary. I’m an aerial silks instructor and massage therapist. I know the importance of regular bodywork to help with repetitive stress, as well as the everyday stressors of life.

What drew you to massage therapy?

The idea of working and connecting with people one on one really drew me in. Being able to help people live their lives with less pain.

Why did you select East West College?

I loved that it’s on the east side of the river. I walked in one day to check it out and get a tour, Erika was so friendly and I could tell […]

Improved Sleep & Massage: Portland Massage School on Catching more ZZZs

2019-02-28T16:55:34-08:00January 18th, 2018|

Getting more sleep is a perennially popular resolution—and one that scientists recommend, as getting more sleep can help you achieve your other resolutions. Regularly receiving massage is an excellent habit for those looking to increase their shut-eye. Read on to discover research on massage and sleep. We also offer a few general tips on how to improve your sleep in 2018 (including making an appointment at our Portland massage school’s clinic).

How Good Sleep Boosts Motivation

Did you know that self-care (including getting more sleep) is the 4th most popular resolution among women in 2018? Research suggests prioritizing sleep is […]

Alum Interview — Vanessa Shumate

2019-02-28T16:56:18-08:00January 9th, 2018|

Please introduce yourself.

My name is Vanessa Shumate, I was born and raised on a farm outside of Eugene Oregon. With constant manual labor in order to maintain the farm I found giving and receiving massage and body work to be vital in sustaining this lifestyle.

What drew you to massage therapy?

After years of interest in massage therapy, I started realizing how passionate I was about the intricate web that makes up the human body and the steps we can take to support our highest levels of functioning.

Why did you select East West College?

I was drawn to East West College due to the supportive […]

Massage & Self-Care: Marketing the Necessity of De-Stressing during the Holiday Season

2017-12-12T11:39:34-08:00December 12th, 2017|

Holiday stress: It’s so ubiquitous, it’s practically cliché. Yet few people actually fit in an extra wintertime massage or day at the spa. How can Portland massage therapists come to the rescue? By effectively marketing their offerings during this darkest, and often busiest, part of the year.

We all know that the holidays are a time of stress. Consider a Healthline study which found that 56% of Gen X-ers, 61% of millennials, and 62% of Baby Boomers feel stress during the holidays.

Yet few people actually set aside time to destress. The 2016 American Time Use Study found that, […]

Massage as a Treatment Tool for Opioid Dependence

2016-11-17T10:00:30-08:00November 17th, 2016|

Last month we introduced how massage therapy can help individuals who are drug dependent stay present in their bodies, rather than disassociating to the negative body outcomes of their substance of choice. We also discussed how massage therapy can break the cycle of stress and sleeplessness so common among the substance dependent, by encouraging deep relaxation and releasing serotonin, dopamine, and other feel-good hormones throughout the body. Those who abuse substances often rely on drugs to experience pleasure; massage, in contrast, helps people experience their bodies’ natural pleasure pathways. Today we’re continuing the conversation by taking a special look at how […]

Staff Profile: Robyn Baehler, Alumni Services Coordinator and Sports Massage Therapist at the Track & Field Olympic Trials

2016-11-08T11:00:49-08:00November 8th, 2016|

A massage therapist career can take you in whatever direction you wish. For East West College grad Robyn Baehler, sports massage therapy specialization lead her to treat athletes at the 2016 U.S. Olympic Track and Field Trials in Eugene this past July. Now, Robyn is also working in our Oregon massage school as our Alumni Services Coordinator and has a chance to help tomorrow’s LMTs find work after graduation. Today we’re delighted to share the story of Robyn’s connection to the massage world and working with athletes, including how she ended up providing massage to world-class running stars. Robyn also provides […]

Massage Chairs: Massage Marketing Tools for Booking Table Sessions

2016-10-31T11:01:45-07:00October 31st, 2016|

What would you consider your most important massage marketing tool? Social media? Word of mouth? A massage chair?

massage chairs are an important tool for massage marketing Photo from touchpro.com/story-of-the-first-massage-chair/

Yes, a piece of furniture can serve a critical role in massage marketing. While completing their massage therapist schooling at East West College, our students have the opportunity to envision the next five years. They think about where they want to go next, after spending months gathering the right skills, tools, and knowledge to thrive as LMTs. A massage chair is incredibly helpful in building […]

Massage for Drug Addiction: A Primer for Massage Therapists

2016-10-11T13:52:49-07:00October 11th, 2016|

According to a survey by the National Institute on Drug Abuse, about 24.6 million Americans, or 9.4% of the population, used an illicit drug in the past month. The National Institute on Drug Abuse (NIDA) has stated that addiction impacts nearly half of American families. Illegal drugs, alcohol, and cigarettes cost the U.S. over half a trillion dollars annually, in the form of health care costs, accidents, criminal activity, and education special services. Clearly, addiction is an issue worthy of our national attention, and a worthwhile focus for any healthcare professional, including massage therapists.

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