Retaining clients is crucial for a successful massage therapy career. For one thing, it’s far more cost effective to book additional appointments with current clients than it is to earning new clients. This is true across all industries. Client loyalty expert Fred Reichheld estimates that a 5% boost in customer retention will increase profits by 25%, and overall growth by 100% across all businesses.

Moreover, return clients can create a reliable base income. Think about a regular client in the long term. If he or she gets two massages a month, at $60 per massage, that’s $120 per year, or $1440 […]

All LMTs who attended an Oregon massage school should be aware of PIP (Personal Injury Protection) payments. Last month we covered the basics of insurance billing for massage therapists. In this post we discuss one particular form of insurance billing, mandated by Oregon law for those who have been in a car accident.

Introduction to PIP Billing for Massage Therapists
Oregon legislation requires automobile insurance companies to cover treatment following an accident. Personal Injury Protection covers wage loss and medical treatments for all occupants of involved automobiles. It also covers cyclists and pedestrians. (If the cyclist or pedestrian does not have auto insurance, […]

Boundaries may not be the first thing you think about when visiting a Portland, Oregon massage clinic. Nor are boundaries at top of mind when aspiring LMTs apply to massage therapy schools. Yet in order to earn a massage license with the state of Oregon, therapists must pass a jurisprudence exam on the legal boundaries set by the state. Massage therapists must follow professional boundaries to earn and maintain their licensure.

Beyond the legal aspect of ethics, therapists rely on boundaries to avoid compassion fatigue. Without strong boundaries, massage therapists may find themselves taking on their clients’ problems. Let’s take a look […]

The new year is right around the corner—meaning that massage therapy documents should be lined up, ready for entry into tax forms. Few LMTs would claim that taxes are fun—but they don’t have to be terrifying, if you have your materials organized well. Preparation is the name of the game here. Don’t put off gathering your documents until the last minute. Procrastination will only make tax preparation harder. To kick start tax season, we’ve gathered a few tax tips specifically for LMTs.

Tax Preparation Strategies for Licensed Massage Therapists

1. Figure Gross Receipts. Uber-prepared therapists keep a running record of their income for […]
   

As the new year dawns, many massage therapists are thinking about how to boost business in 2015. Some may be brainstorming new marketing tactics. Others may aim to increase bookings among current clients. However, many LMTs overlook an entire segment of massage clients. We’re talking about insurance reimbursement, in which therapists’ massage services are offset by clients’ insurance benefits.

As one of the leading massage schools in Oregon, we’ve heard all the reasons why LMTs avoid taking on insurance reimbursement. Many say it’s too much of a hassle. Others worry that they’ll lose their independence by cowing to insurance providers’ demands.

Yet the […]