News

We are excited to announce our new Continuing Education Coordinator, Tori Gomez, LMT#23897

2019-02-28T16:45:28-05:00

Tori graduated from East West College of the Healing Arts in September 2017. She worked in our Alumni Clinic as an Licensed Massage Therapist up until July of this year when she accepted the position of Continuing Education Coordinator. Tori is now in charge of scheduling and supporting over 100 Continuing Education classes a year. Tori is a great fit for this role and are happy she is continuing to be part of our team! We interviewed Tori about accepting the new position. Read on... What drew you to apply for the CE Coordinator position? It wasn't any one specific thing, [...]

We are excited to announce our new Continuing Education Coordinator, Tori Gomez, LMT#238972019-02-28T16:45:28-05:00

Celebrate Global Massage Makes Me Happy Day

2019-02-28T16:52:16-05:00

In celebration of this day, East West College will be offering 50% off future student massage appointments booked on Tuesday, March 20th, 2018. In support of Global Massage Makes Me Happy Day on March 20th, 2018, East West College of the Healing Arts will be offering a special promotion for their massage clinic. Future student massages booked on the day of March 20th will be 50% off – regularly $30, now just $15! The Massage Makes Me Happy Initiative of the Global Wellness Institute aims to celebrate the healing powers of massage therapy and promote its benefits through research and education, [...]

Celebrate Global Massage Makes Me Happy Day2019-02-28T16:52:16-05:00

East West College Celebrates Global Massage Makes Me Happy Day Through Donation

2019-02-28T16:52:50-05:00

  The world will celebrate the positive impact of massage therapy on Tuesday, March 20th, 2018. The Massage Makes Me Happy Initiative, in partnership with the Global Wellness Institute, aims to celebrate the healing powers of massage therapy and promote its benefits through research, education, advocacy and global awareness. March 20th is also recognized by the United Nations as the International Day of Happiness. One of the ways East West College will be celebrating this day is by donating a massage table to Raphael House, a domestic violence agency dedicated to ending intimate partner violence for good. Sarah Stivers, a licensed massage therapist in Portland, volunteers her services at Raphael House. [...]

East West College Celebrates Global Massage Makes Me Happy Day Through Donation2019-02-28T16:52:50-05:00

Massage & Self-Care: Marketing the Necessity of De-Stressing during the Holiday Season

2017-12-12T11:39:34-05:00

Holiday stress: It’s so ubiquitous, it’s practically cliché. Yet few people actually fit in an extra wintertime massage or day at the spa. How can Portland massage therapists come to the rescue? By effectively marketing their offerings during this darkest, and often busiest, part of the year. We all know that the holidays are a time of stress. Consider a Healthline study which found that 56% of Gen X-ers, 61% of millennials, and 62% of Baby Boomers feel stress during the holidays. Yet few people actually set aside time to destress. The 2016 American Time Use Study found that, on average, [...]

Massage & Self-Care: Marketing the Necessity of De-Stressing during the Holiday Season2017-12-12T11:39:34-05:00

Massage Chairs: Massage Marketing Tools for Booking Table Sessions

2016-10-31T11:01:45-05:00

What would you consider your most important massage marketing tool? Social media? Word of mouth? A massage chair? Photo from touchpro.com/story-of-the-first-massage-chair/ Yes, a piece of furniture can serve a critical role in massage marketing. While completing their massage therapist schooling at East West College, our students have the opportunity to envision the next five years. They think about where they want to go next, after spending months gathering the right skills, tools, and knowledge to thrive as LMTs. A massage chair is incredibly helpful in building a robust massage business. Massage chairs may seem innocuous, but they are exceptional [...]

Massage Chairs: Massage Marketing Tools for Booking Table Sessions2016-10-31T11:01:45-05:00

Massage for Drug Addiction: A Primer for Massage Therapists

2016-10-11T13:52:49-05:00

According to a survey by the National Institute on Drug Abuse, about 24.6 million Americans, or 9.4% of the population, used an illicit drug in the past month. The National Institute on Drug Abuse (NIDA) has stated that addiction impacts nearly half of American families. Illegal drugs, alcohol, and cigarettes cost the U.S. over half a trillion dollars annually, in the form of health care costs, accidents, criminal activity, and education special services. Clearly, addiction is an issue worthy of our national attention, and a worthwhile focus for any healthcare professional, including massage therapists. Ultimately, all addictive behaviors share brain pathways. [...]

Massage for Drug Addiction: A Primer for Massage Therapists2016-10-11T13:52:49-05:00

Massage Therapy for Attention Deficit Disorder: Research Review

2015-07-30T20:41:55-05:00

A literature review of complimentary and alternative medicine (CAM) treatments for children found that ADHD (Attention Deficit Hyperactivity Disorder) is one of the most commonly studied conditions, and that massage is one of the most commonly used CAM modalities (Snyder & Brown, 2012). According to the Mayo Clinic, ADHD “includes a combination of problems, such as difficulty sustaining attention, hyperactivity and impulsive behavior.” The Center for Disease Control (CDC) has reported that there are 4.9 million children with ADHD in American schools. According to Dr. V.A. Harpin’s review of ADHD impacts over the lifespan, adolescents with ADHD “are at an increased [...]

Massage Therapy for Attention Deficit Disorder: Research Review2015-07-30T20:41:55-05:00

Tips for Creating an Elevator Pitch for your Massage Therapy Work

2015-07-23T20:41:16-05:00

Having basic marketing skills is essential to expanding any massage therapy practice. Succinctly delivering an “elevator pitch” is a key practice for gaining new clients. An elevator pitch is a compelling introduction that is short enough to deliver while ascending or descending floors in an elevator. The idea here is to create a polished, interesting statement that draws in listeners. Then, you can hand each listener a card and mention your new client special before the elevator doors open to the destination floor. Of course, there are many occasions outside of elevators where this pitch will come in handy—networking events, dinner [...]

Tips for Creating an Elevator Pitch for your Massage Therapy Work2015-07-23T20:41:16-05:00

Oregon Legislative Update: Senate Bill 298 Signed into Law, Increasing Instruction Hours for Oregon LMT Licensure

2015-07-16T20:40:43-05:00

In June 2015, the Oregon legislature passed Senate Bill 298, a new law related to massage therapy. The primary purpose of the bill was to increase the number of certified class hours required for Oregon licensure from 500 to 625. The legislature passed this requirement to increase “portability and reciprocity” of Oregon massage therapy licenses. Prior to bill 298, Oregon required relatively few educational hours for massage licensing. Some states required the same number of hours. For example, every massage school in Michigan must deliver 500 hours of instruction, as the state license requires this minimum. Likewise with many other states’ [...]

Oregon Legislative Update: Senate Bill 298 Signed into Law, Increasing Instruction Hours for Oregon LMT Licensure2015-07-16T20:40:43-05:00

Massage in Grade Schools: Could it Help Fight Bullying?

2015-07-09T20:40:04-05:00

In our massage training school, we teach adults how to treat and heal patients of all ages. Like students in all west coast massage schools, East West College students typically begin their massage training after high school. However, the success of in-school programs across the globe suggests that primary students can enjoy many benefits from learning about and practicing massage. Schools around the world are using student-to-student massage programs to reduce bullying, improve peer relationships, and increase focus. Read on to learn how international organizations are bringing massage to schools. Primary Massage Training: School Programs from Around the World Massage in [...]

Massage in Grade Schools: Could it Help Fight Bullying?2015-07-09T20:40:04-05:00