Corona fatigue is hitting many Americans, and who can blame them? With nearly a full year of lock-downs and quarantines, it is normal to feel sick of mask wearing, social distancing, and other safety precautions. Throw in the fact that many still await vaccines, and it’s no surprise that people are tempted to relax pandemic boundaries. Yet health officials tell us the virus rages on, with nearly two thousand Americans dying every day from COVID-related illnesses, and new COVID variants found in the UK, Brazil, and South Africa. The bottom line? It’s still not time to let down your […]
Life in the era of the novel coronavirus would have been unrecognizable ten days ago. Day by day, we are witnessing enormous shifts, from how we greet others to employment prospects. To date, almost 400,000 cases of COVID-19 have been confirmed across the globe, with nearly 16,500 deaths. To “flatten the curve,” i.e. slow the rate of infection, many leaders are limiting interactions through social distancing measures. Here in Oregon, the governor has just announced a “Stay Home” executive order which closes all gyms, day spas, fitness studios, and “non-medical massage therapy services.” Clearly, life is changing rapidly […]
We’re moving! This July, East West College is starting a new chapter in the education district of downtown Portland, Oregon. Our new building will be at 1515 SW Fifth Avenue, on the fourth floor.
Massage school students and clients will be happy to know that our new home is easy to access via public transit, with multiple options for MAX light rail, bus, and streetcar routes. To facilitate a smooth transition, we are providing each student with a transit pass for the month of July, upon request.
Additional amenities at our new location include:
- 30,000 square feet of totally remodeled space with energy-efficient […]
Tori graduated from East West College of the Healing Arts in September 2017. She worked in our Alumni Clinic as an Licensed Massage Therapist up until July of this year when she accepted the position of Continuing Education Coordinator. Tori is now in charge of scheduling and supporting over 100 Continuing Education classes a year. Tori is a great fit for this role and are happy she is continuing to be part of our team!
We interviewed Tori about accepting the new position. Read on…
What drew you to apply for the CE Coordinator position?
It wasn’t any one specific thing, but more of […]
In celebration of this day, East West College will be offering 50% off future student massage appointments booked on Tuesday, March 20th, 2018.
In support of Global Massage Makes Me Happy Day on March 20th, 2018, East West College of the Healing Arts will be offering a special promotion for their massage clinic. Future student massages booked on the day of March 20th will be 50% off – regularly $30, now just $15!
The world will celebrate the positive impact of massage therapy on Tuesday, March 20th, 2018. The Massage Makes Me Happy Initiative, in partnership with the Global Wellness Institute, aims to celebrate the healing powers of massage therapy and promote its benefits through research, education, advocacy and global awareness. March 20th is also recognized by the United Nations as the International Day of Happiness.
Holiday stress: It’s so ubiquitous, it’s practically cliché. Yet few people actually fit in an extra wintertime massage or day at the spa. How can Portland massage therapists come to the rescue? By effectively marketing their offerings during this darkest, and often busiest, part of the year.
We all know that the holidays are a time of stress. Consider a Healthline study which found that 56% of Gen X-ers, 61% of millennials, and 62% of Baby Boomers feel stress during the holidays.
Yet few people actually set aside time to destress. The 2016 American Time Use Study found that, […]
What would you consider your most important massage marketing tool? Social media? Word of mouth? A massage chair?
Photo from touchpro.com/story-of-the-first-massage-chair/
Yes, a piece of furniture can serve a critical role in massage marketing. While completing their massage therapist schooling at East West College, our students have the opportunity to envision the next five years. They think about where they want to go next, after spending months gathering the right skills, tools, and knowledge to thrive as LMTs. A massage chair is incredibly helpful in building […]
According to a survey by the National Institute on Drug Abuse, about 24.6 million Americans, or 9.4% of the population, used an illicit drug in the past month. The National Institute on Drug Abuse (NIDA) has stated that addiction impacts nearly half of American families. Illegal drugs, alcohol, and cigarettes cost the U.S. over half a trillion dollars annually, in the form of health care costs, accidents, criminal activity, and education special services. Clearly, addiction is an issue worthy of our national attention, and a worthwhile focus for any healthcare professional, including massage therapists.
A literature review of complimentary and alternative medicine (CAM) treatments for children found that ADHD (Attention Deficit Hyperactivity Disorder) is one of the most commonly studied conditions, and that massage is one of the most commonly used CAM modalities (Snyder & Brown, 2012). According to the Mayo Clinic, ADHD “includes a combination of problems, such as difficulty sustaining attention, hyperactivity and impulsive behavior.” The Center for Disease Control (CDC) has reported that there are 4.9 million children with ADHD in American schools. According to Dr. V.A. Harpin’s review of ADHD impacts over the […]