Cammie Toloui

2019-02-28T16:59:19-05:00

Will you please introduce yourself? I'm Cammie Toloui. I've been a photographer for most of my life, doing work for publications and shooting weddings, family portraits and events. Around the time I was turning 40, I decided I needed a change and I chose to study massage. I graduated from East West from the 801-hour program in 2010 and immediately started working in the clinic at school and did that (in addition to starting my own practice) for about a year. I rented a room with one of my former classmates and built up my business for about 2 years and [...]

Cammie Toloui2019-02-28T16:59:19-05:00

Interview With Alumni Kevin Faris

2019-02-28T16:54:11-05:00

Will you please introduce yourself? My name is Kevin Faris I graduated from East West in October 2013 What drew you to massage therapy? The Thing that drew me to massage was an old construction injury. I had some treatments and it was the most helpful thing. Why did you select East West College? I found East West by chance. I was searching good massage schools around the area and I knew some LMT's and they said East West is the best. Since graduation what has been your biggest professional challenge? How were you able to overcome it? Since I have [...]

Interview With Alumni Kevin Faris2019-02-28T16:54:11-05:00

Alum Interview — Vanessa Shumate

2019-02-28T16:56:18-05:00

Please introduce yourself. My name is Vanessa Shumate, I was born and raised on a farm outside of Eugene Oregon. With constant manual labor in order to maintain the farm I found giving and receiving massage and body work to be vital in sustaining this lifestyle. What drew you to massage therapy? After years of interest in massage therapy, I started realizing how passionate I was about the intricate web that makes up the human body and the steps we can take to support our highest levels of functioning. Why did you select East West College? I was drawn to East West [...]

Alum Interview — Vanessa Shumate2019-02-28T16:56:18-05:00

Massage & Self-Care: Marketing the Necessity of De-Stressing during the Holiday Season

2017-12-12T11:39:34-05:00

Holiday stress: It’s so ubiquitous, it’s practically cliché. Yet few people actually fit in an extra wintertime massage or day at the spa. How can Portland massage therapists come to the rescue? By effectively marketing their offerings during this darkest, and often busiest, part of the year. We all know that the holidays are a time of stress. Consider a Healthline study which found that 56% of Gen X-ers, 61% of millennials, and 62% of Baby Boomers feel stress during the holidays. Yet few people actually set aside time to destress. The 2016 American Time Use Study found that, on average, [...]

Massage & Self-Care: Marketing the Necessity of De-Stressing during the Holiday Season2017-12-12T11:39:34-05:00

Staff Profile: Robyn Baehler, Alumni Services Coordinator and Sports Massage Therapist at the Track & Field Olympic Trials

2016-11-08T11:00:49-05:00

A massage therapist career can take you in whatever direction you wish. For East West College grad Robyn Baehler, sports massage therapy specialization lead her to treat athletes at the 2016 U.S. Olympic Track and Field Trials in Eugene this past July. Now, Robyn is also working in our Oregon massage school as our Alumni Services Coordinator and has a chance to help tomorrow’s LMTs find work after graduation. Today we’re delighted to share the story of Robyn’s connection to the massage world and working with athletes, including how she ended up providing massage to world-class running stars. Robyn also provides [...]

Staff Profile: Robyn Baehler, Alumni Services Coordinator and Sports Massage Therapist at the Track & Field Olympic Trials2016-11-08T11:00:49-05:00

Massage Chairs: Massage Marketing Tools for Booking Table Sessions

2016-10-31T11:01:45-05:00

What would you consider your most important massage marketing tool? Social media? Word of mouth? A massage chair? Photo from touchpro.com/story-of-the-first-massage-chair/ Yes, a piece of furniture can serve a critical role in massage marketing. While completing their massage therapist schooling at East West College, our students have the opportunity to envision the next five years. They think about where they want to go next, after spending months gathering the right skills, tools, and knowledge to thrive as LMTs. A massage chair is incredibly helpful in building a robust massage business. Massage chairs may seem innocuous, but they are exceptional [...]

Massage Chairs: Massage Marketing Tools for Booking Table Sessions2016-10-31T11:01:45-05:00

Tips for Creating an Elevator Pitch for your Massage Therapy Work

2015-07-23T20:41:16-05:00

Having basic marketing skills is essential to expanding any massage therapy practice. Succinctly delivering an “elevator pitch” is a key practice for gaining new clients. An elevator pitch is a compelling introduction that is short enough to deliver while ascending or descending floors in an elevator. The idea here is to create a polished, interesting statement that draws in listeners. Then, you can hand each listener a card and mention your new client special before the elevator doors open to the destination floor. Of course, there are many occasions outside of elevators where this pitch will come in handy—networking events, dinner [...]

Tips for Creating an Elevator Pitch for your Massage Therapy Work2015-07-23T20:41:16-05:00

Massage Therapy: Flexible work in High Demand

2015-06-18T19:48:32-05:00

Wondering if you should become a massage therapist? If the answer is yes, now is a great time to make your move. The industry is growing quickly, proving careers in massage therapy to be quite valuable. Beyond the strong work outlook, therapists enjoy flexible work hours in a variety of settings—all while doing a job that really makes a difference by helping people feel good. According to the Bureau of Labor Statistics, massage therapy work is projected to grow 23% 2012-2015, a rate that is light years ahead of the average occupation. East West College of the Healing Arts has had [...]

Massage Therapy: Flexible work in High Demand2015-06-18T19:48:32-05:00

The Benefits of Volunteering Your Massage Therapy Services

2015-06-04T20:25:37-05:00

Winston Churchill once said, “We make a living by what we do, but we make a life by what we give.” LMTs have many opportunities to volunteer, from providing hospice massage to providing massage therapy for homeless youths. But why would you want to practice your craft for free, when you can get paid for it? Well, that’s a totally legitimate question. Read on to discover some of the many benefits massage therapists can enjoy from volunteer work. Portland Massage Therapy School’s Top Benefits of Volunteering: Volunteering Zaps Stagnation. Every profession includes boredom from time to time. If you feel stuck [...]

The Benefits of Volunteering Your Massage Therapy Services2015-06-04T20:25:37-05:00

Why and How to Create a Massage Client Referral Program

2015-05-21T20:22:04-05:00

Do you feel like your massage therapy career has plateaued? Are you looking for new clients to bring fresh life to your practice? Consider establishing a client referral program. Referral programs allow benefits for both the client and the massage therapist. For the therapist, it is an opportunity to enhance one’s income while growing a client base. Referral programs can bring the massage therapist thousands of dollars in new business. For the client, it is an opportunity to receive discounted or free massages through referrals, and to accumulate more massages at a discounted rate. Client Referral Programs: Client Referrals and Professional [...]

Why and How to Create a Massage Client Referral Program2015-05-21T20:22:04-05:00