Media Release Contact: Edie Moll Director of Operations (503)223-6500 Ext 224 Emoll@eastwestcollege.edu East West College of the Healing Arts Signs Downtown Lease Portland-based Massage School is one of America’s Longest Running (March 13, 2019 Portland, OR) --- East West College of the Healing Arts will be enhancing its nurturing environment in a new home beginning July 2019. As one of America’s oldest and largest institutions that trains massage therapists, East West College has prepared graduates for successful massage careers since 197z2. Their goal is to empower students with deep knowledge in the art and science of massage. “We have finally found our [...]
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What is Ashiatsu Barefoot Massage? Literally, the word Ashiatsu translates to “foot pressure.” In this type of massage, therapists deliver strokes through their feet, rather than their hands. Traditionally, the therapist stands over the massage table, with parallel bars overhead for support. Using their feet as well as their body weight, the therapist delivers consistent, deep, broad pressure. Benefits of Ashiatsu Barefoot Massage --Deep pressure without pointy elbows or thumbs. The broad surface of the foot decreases the sharpness clients sometimes experience with deep tissue work. --More power. As this type of massage utilizes the therapist’s body weight, it allows for [...]
Couples massage consists of concurrent massage sessions given to two people in the same room, with two massage therapists working simultaneously. The massage tables are typically arranged side-by-side. Therapists may select to intensify the shared aspect of the experience by carrying out similar strokes at the same time. Long, soothing strokes, such as in Swedish massage, are perfect for this tandem relaxation. Couples massage may be offered in spas, private massage practices, or in clients’ homes. Read on to learn benefits of couples massage, as well as marketing, pricing, and space considerations. Client Benefits of Couples Massage --Bonding. During massage, feel-good [...]
In early days of intelligence research, IQ was the all-important number. Later, researchers such as Daniel Goleman added social and emotional components to human development. Today, interoception is gaining recognition as a new form of intelligence that may help individuals offset the intensity of modern life. What is interoception? How does it work in the body? And how can improving interoception fight burnout? Answering these questions can help us appreciate the importance of receiving regular massage. What is Interoception? Interoception is awareness of the body’s internal state. Interoception receptors relay internal body information to the brain. Sometimes called the 8th sense [...]
When dreaming of how to become a massage therapist, a person might think of all the incredible healing techniques they’ll learn at massage therapy school. However, a high-quality school of massage must also teach therapists how to communicate with clients before, during, and after the massage. Asking the right questions can help create a customized healing experience that clients won’t soon forget. Here are a few questions students at our school of massage are trained to ask to optimize each client’s massage session: 1. Do you prefer lotion or oil? Each emollient provides a different viscosity for delivering massage strokes. However, [...]
Touch may seem simple, but is actually quite complex. The human brain is capable of differentiating sensations (a pin prick vs. an itch), temperature, pressure, and even emotional intention. Touch is critical in that it allows us to navigate worlds both physical and social. Affective, culture-based information is conveyed through touch. Today we’re considering how pleasant, non-sexual affective touch affects learning and development across the human lifespan. First, let’s define social, affective touch. According to a recent article in Developmental Cognitive Neuroscience, This type of touch is distinguished by special nerve fibers, called C fibers, C-touch fibers, or CT fibers. These [...]
Following an accident or surgery, patients need a safe place to heal. A massage therapist can create an atmosphere of trust and safe touch, to allow for deep healing. Massage therapy can help heal scar tissue on physical as well as emotional levels. From minor cuts to surgery scars, massage therapy can benefit all types of scar tissue. Scar Tissue Issues There’s a common misconception that scar tissue is inevitable—that it’s impossible to change or heal. In truth, scar tissue is part of the living matrix. All tissues are made up of the same elements, such as collagen and elastin. Cells [...]
Can you imagine a virtual environment that relays touch through tech-smart fabric? Or a personalized massage therapy session delivered remotely, through wearable technology? If so, you might be ready for haptics, the field pushing the envelope on touch technology. Let’s examine haptics, what it says about the physiological benefits of receiving touch, and whether haptics can compare to the benefits of hands-on massage therapy. What is Haptics? Haptics, the technology of touch, examines how we can enhance technological interactions through touch. Haptics researchers study the two main aspects of touch--first, tactile components, including contact location, pressure, shear, slip, vibration, and temperature. [...]
Tori graduated from East West College of the Healing Arts in September 2017. She worked in our Alumni Clinic as an Licensed Massage Therapist up until July of this year when she accepted the position of Continuing Education Coordinator. Tori is now in charge of scheduling and supporting over 100 Continuing Education classes a year. Tori is a great fit for this role and are happy she is continuing to be part of our team! We interviewed Tori about accepting the new position. Read on... What drew you to apply for the CE Coordinator position? It wasn't any one specific thing, [...]
There’s more than high-quality education at our massage school. Portland, OR massage therapists can also purchase high-quality massage products at the East West Campus Store. The East West Campus store is the regional source for all things massage therapy, including massage products to beat the heat. As Portland bakes under the hot summer sun, massage therapists can offer clients delightfully cool variations on massage oil, gel, and lotion. Cooling eye masks and therapy packs offer another way to tame the summer heat. While cool products are naturally appealing in the hot months, cold therapy—or “cryotherapy”—is effective all year long. Think ice [...]